Here is the Zalando first half forecast!
Zalando continues to run aground: it lost 47.3 million euros in the first half of the year and keeps its forecasts down.
Zalando continues to stagnate: the fashion marketplace has obtained red numbers of 47.3 million euros in the first 6 months of 2022 compared to the profit of 155 million in the same period of 2021.
These results follow the downward trend with which the group started the year, when it recorded losses of 61 million due to the return of physical trade. In fact, the firm has already reformulated its forecasts in the face of the complex macroeconomic conjuncture.
Zalando first half forecast
As part of its action plan to adapt to the current volatile market environment and adjust its cost base, Zalando reduced its marketing spending and drove efficiency improvements across its European logistics network.
If we look at its second quarter, the period closest to today, the firm scored 88% less, to 14 million euros, compared to 120.4 million euros a year ago. In 2020, the figure rose to 122 million.
Returning to the 6 months, the company's turnover stood at 4,828 million euros compared to the 4,970 million recorded in the same period for 2021. It represents a decrease of 2.8%. In the second quarter, sales fell by 4%, to 2,623 million.
Despite these results, Robert Gentz, CEO of Zalando, maintains that the objectives and sustained growth continues.
"We continue to grow our customer base and are fully focused on our strategy and making investments to ensure our long-term growth,” he said.
Zalando first half forecast details
Active e-commerce users rose to 49.3 million, which indicates a 10% increase compared to the second quarter of 2021. The number of orders increased by 2.2 million to 67.8.
Each user made more than 5 orders on average and the shopping cart fell by 3.3% to 55 euros. The group applied a minimum order value in June in 15 markets. It is now active in all 25 markets.
The gross operating result (EBITDA) reached 121.1 million euros, compared to the 375.5 million registered in the first half of 2021. This means talking about a fall of 67.7 %
For its part, the German company's gross merchandise volume (GMV) has not changed much. It stood at 6,943 compared to 6,931 in the first six months of 2021
If we look only at the second quarter of the year, the GMV - one of the metrics most used by e–commerce - increased by one million euros compared to the previous year, to 3,781 million euros.
Zalando first half forecast data
The online fashion platform experienced an unprecedented boom during the pandemic, but now it has materialized its particular stagnation.
Abrupt macroeconomic conditions have disrupted this landscape. A few months ago, the company communicated a change in its forecasts. Keep maintaining them.
If previously it expected its gross merchandise volume to grow in 2022 between 16% and 23%, to 17,600 million, the forecasts pass because it will only do so between 3% and 7%, up to 15,300 million euros (in the best of scenarios).
Regarding its revenues, the German group expects them to rise by only 0.3%, to 10,700 million.
Robert Gentz, CEO of Zalando, pointed out that, although the new environment was causing "a negative impact on financial performance," the long-term objectives had not changed.
Some goals that seek to reach GMV's 30,000 million euros by 2025, but also to meet the expectations that the market expects of it and that happen because Zalando becomes one of the main players in online fashion in Europe.
Zalando first half forecast summary
- Zalando loses 47.3 million euros in the first 6 months of 2021, compared to the green numbers of 155 million euros a year earlier.
- The turnover of the marketplace fell by 2.8% to 4,828 million euros.
