Search engine is a mechanism that organize and distributes the information produced in the network to users who express their doubts based on keywords in these engines.
Lord of the present, master of information, the fastest and most efficient tool of findings and who today covers to a large extent, communication.
With so many tasks to perform, he had no choice but to divide roles. Hence the search engines emerged, for example: a method that facilitates us, among many things, find information quickly on any subject that is within our interest.
On the other hand, beyond personal interests, there are also commercial interests. In this segment fit our brands, businesses, companies, which survive thanks to the movements made on the Internet.
This is how we have come up with the attraction to know about SEO strategies in Content Marketing, to mention just one example.
Search Engine
And we have understood, throughout its use, that there are specific scripts and quality filters in internet search engines to be able to appear in the first results that they give.
Although of course, for no one is a secret that when talking about search engines, the first and almost the only one that comes to mind, is Google.
When there are other search engines that can ultimately move our brand and business sites in an incredible way, and we are wasting their potentials for lack of knowledge.
That is why we are going to present you now the wide universe of search engines and how to explore them to improve your digital presence.
Definition of a Search Engine
What is a search engine?
A search engine or search engine is a mechanism that collects the information available on web servers and distributes it to users through the crawling process, in which search engine spiders map the data stored on the network.
To find such files, web browsers resort to identifying the keyword used by the person performing the search and, as a result, the user gets a list of links that direct to websites where the topics related to the keyword are mentioned.
The main types of internet search engines are as follows:
- hierarchical search engines;
- directory;
- metasearch engines;
The hierarchy of Search Engine
Hierarchical search engines
These types of search engines are textual query interfaces. They review the databases of the web pages through their spiders, and these collect the information about the contents compatible with the user's search.
Once they make the query, they classify the results by the relevance with respect to the specific search and according to the browsing history that the user has.
Directory
Search engines of the directory type are links to pages that are grouped by categories. They are very simple but require human support and continuous maintenance to work.
These web search engines do not browse the sites or store the contents, they only group links by categories and are organized by publication date and not by relevance or agreement with a search made by the user.
An example of this internet search engine is the Open Directory Project, also known as Dmoz.
Metasearch Engines
These interfaces work by forwarding searches to multiple search engines at the same time.
That is, they refer the query to other sites to analyse the results that they present, in order to expand the margin of the same results, present their own conclusions and order the links according to the order defined by the structural system of the metasearch.
An example of a metasearch engine is Dogpile.