SEM

SEM means search engine marketing

SEM: paid search listing that will appear on search engines results pages.

Google is the PPC market leader through its Google Adwords network. In addition to providing PPC results on all Google searches, Adwords also provides paid results on the properties of AOL and Ask.com, the # 4 and # 5 search engines used in the United States. Adwords also divides its network into a number of other partners, including other search engines and most major Internet service provider sites.

Microsoft is the other major player in the paid search of Bing Ads, which provides all paid search listings on Bing and other Microsoft-owned search engines. Through its partnership with Yahoo, Bing Adsalso provides all paid search listings on Yahoo properties. There are additional level 3 PPC networks, but they offer minimal overall traffic.

SEM is the most important area for your general search engine needs, as it fairs are much more measurable than SEO and provides a means to protect your brand while improving your site's traffic and conversion goals.

SEM Article

Short explanation:

Search engine marketing is, shortly explained, the digital marketing process which involves website promotions on search engines (like Google, Bing, Yahoo), primarily through paid advertising.

Is it like SEO, but results shown on SEM are affected by the bid (the amount of money the advertisers pay).

More exactly, SEM allows internet users to advertise their websites/products/services through search engines by using paid promotions and each time a user clicks on an advert, the advertisers are charged by these search engines.

SEM by TuneMyWebsite

TuneMyWebsite can help increase your SEM ROI

   We have Certified Google Partners who can help set up or optimise your ads
   They will optimise your landing page experience, keywords, negatives, ad extensions, automated rules, CTA, remarketing and local attributes to ensure maximum efficiency
   To summarise, without adding 1 penny more, we will increase your SEM ROI

STUDY CASE: In this case (see screenshot here), keeping in mind factors like ad relevancy, ad text, call extensions, landing page experience and load speed, an experienced and efficient AdWords specialist will agree that the ad is not optimised to have a decreased cost of increased return on investment.

YOUR CASE: We will optimise your ad text, landing page relevancy, and load speed, as well as use all relevant ad extensions, using advanced automated rules to make sure your advertising costs decrease whilst you have an increased return on investment within the same advertising budget.

Ready to increase your business revenue through SEM optimisation?

Want to be one step ahead? Take advantage of the following services:

MARKET RESEARCH - let us help you get the best marketing strategy for your business here!

BRAND IDENTITY - we can make your brand memorable so people remind and talk about it here!

WEBSITE DESIGN - we create mobile first adaptive performant website. Take yours here!

SEO - we optimise websites for 1st position of search engines. Start here!

SOCIAL MEDIA - get your brand famous on social media and influencers here!