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What is a Blog? A blog (a short from the expression "weblog") is a discussional or informational website published on the WorldWideWeb consisting of discrete, often informal diary-style entries (or posts). Posts are typically displayed in a reverse chronological order, so that the most recent post appears first, at the top of the blog. Until 2009, blogs were usually the work of one a single individual, and occasionally of a small group, and often covered one single subject or topic. In the 2010s, "multi-author blogs" (MABs) appeared, featuring the writing of multiple authors and even sometimes professionally edited. MABs that belong to newspapers, other media websites, universities, think-tanks, advocacy groups, and even similar institutions account for an ever increasing quantity of blog traffic. With the rise of Twitter and other similar "microblogging" systems that helped integrate MABs and single-author blogs into the news media.




What is Social Media Marketing? Social Media Marketing refers to the process of engaging users and gaining their attention through social media networks like Twitter, Facebook and others.

Social media marketing (SMM) is the Internet way of marketing that utilizes social networking platforms as marketing tools. The goal of SMM is to produce content that network users will share with their friends and then help the company increase brand exposure and also customer reach.

Before you begin creating your social media marketing campaign, you must always consider your business goal. Starting a social media marketing campaign without a well planned social strategy in mind is most of the times a waste of time and resources and with failing results, you are likely to be disappointed and have a decreased ROI (return of investment).

Here are some questions to ask yourself or your campaign manager to help you define social media marketing goals:




What is SEM? SEM stands for Search Engine Marketing and it implies the ability to buy (bid) on search engines like Bing, Google, Yandex, Yahoo, Baidu and others.

Most companies use SEM to compete for 1st placement in search engines as these SEM results, most frequently show up in search engines before normal SEO results (ie,. Google displays the first 5 positions of its results with SEM bids, the next 10 with SEO results and the last 5 again with SEM).

All the above search engines have an ad platform for search engine marketing. Due to the increased traffic on Google, the most well-known (and effective) platform in use nowadays is Google AdWords. Bing Ads and Yahoo Search Ads also count as SEM platforms one can use.




What is SEO (search engine optimization)? To answer it briefly, it's the technique that attracts free traffic from search engines like Bing, Google, Baidu, Yandex and others. The free traffic happens each and every time somebody performs a search on the search engines before mentioned and the most well optimized website appears on the 1st position and the user performing the search clicks on the result.

All major search engines like Google, Bing and Yahoo have so called  primary search results, where indexed web pages and other content such as videos or local listings get shown and ranked based on what these search engine considers most relevant to users conducting the search, based on their location, language and other factors.




What is a Website? A webpage or website is a focal area of different website pages that are altogether related and can be gotten to by going to the landing page utilizing a program. For instance, the Computer Hope site address (URL) is https://www.computerhope.com. The picture to the correct shows how the Computer Hope site looked in 2011.

The most effective method to open a website

To see a site requires a program (e.g., Internet Explorer, Edge, Safari, Firefox, or Chrome). For instance, you are perusing this page utilizing a program. Once in a program, you can open a site by entering the URL in the address bar. For instance, composing "https://www.computerhope.com" opens the Computer Hope landing page. In the event that you don't have the foggiest idea about the URL of the site you need to visit, you can utilize a web index to discover the site on the Internet.




What is Brand Identity? Brand identity is the manner by which a business presents itself to and needs to be seen by, its buyers. Brand identity is particular from mark picture. The previous compares to the plan behind the marking: the way an organization picks its name; outlines its logo; utilizes hues, shapes and other visual components in its items and advancements; creates the dialect in its promotions and trains workers to communicate with clients — all with the objective of developing a specific picture in shoppers' brains. Brand picture is the real aftereffect of these endeavors, fruitful or unsuccessful.

Separating 'Brand'




What is Market Research? Market research is the statistical surveying deliberate procedure of gathering, breaking down and deciphering data about an objective market, purchasers, contenders and the business in general.

Market research is the establishment of any fruitful organization and it can be utilized for various diverse purposes – from distinguishing another market to propelling another business.

Market research enables business people to settle on very much educated choices, remove the mystery from advancement and pipe assets into thoughts and activities that hold the most potential. Organizations at various phases of development complete statistical surveying for various reasons. There is a rundown of ways how organizations can utilize market research: