Here are Nike new sustainable silhouettes - Normally, the company sets targets every 5 years for its factories, manpower and environmental efforts. In fiscal 2020, the company maintained that it had achieved 7 out of 19 targets, that it had advanced on 6 and fell short on 6 others.
The success? Its share of renewable energy that in Nike-owned or operated facilities increased 34 percentage points, to 48%.
The mistake? Its average carbon footprint of Nike products, which remained unchanged between 2015 and 2020, despite the imposed reduction target of 10%.
Still, Nike is regularly praised for its environmental efforts. Sustainability experts also warn of the complexity of global supply chains.
Nike new sustainable silhouettes
"These are systemic problems," said Pauline Op de Beeck of the Carbon Trust, which works to make fashion more environmentally sustainable. "These things cannot change overnight. They require collaboration and long-term strategic planning."
One of the most popular Nike sneakers at the moment is the Dunk, a model that debuted in 1985 as a shoe by and for basketball. However, he ended up making a niche for himself among sneaker lovers, as HighSnobiety explains.
One of the most popular colors is the black and white model, often known as "Panda", which has ended up becoming the uniform for a large part of Generation Z and millennials.
Such is its relevance that more than 2,000 pairs have been sold on the StockX marketplace. Most have been acquired for about 200 dollars (195 euros), almost double the original price: 110 dollars (about 107 euros).
Nike new sustainable silhouettes statements
"Leather is one of the most inefficient materials in a shoe production environment,” Nike itself acknowledged, however, in its report.
"To date, traditional leather waste is negating the gain we've made elsewhere, while contributing the vast majority of our incremental waste."
- Materials account for about 70% of the carbon footprint of Nike products.
Despite the fact that the company has developed next-generation materials such as FlyKnit and Flyleather, the most environmentally friendly, classic leather models remain the most popular among collectors of sneakers that dictate consumer trends.
Nike describes Flyleather as the most durable, lighter and more environmentally friendly footwear than traditional leather. However, last year it represented 0.1% of Nike's leather use – synthetic, in addition, decreased 10 percentage points to 26%.
Nike new sustainable silhouettes details
Although Nike's more sustainable products, including the Space Hippie, which is made from factory waste, seem to be gaining popularity, they do not sell out immediately and are sold below the retail price.
Nike, on this path for sustainability, has also introduced new sustainable silhouettes, including a sneaker that can be easily disassembled for easy recycling.
John Donahoe, CEO of the company, mentioned the introduction of more sustainable versions of Nike Pegasus Turbo and Mercurial Vapor, 2 popular shoe models. He also emphasized a new sustainable material that could "change the garment industry."
