Inflation price increase heads towards a 10% on supermarket shelves.
The product categories whose prices have increased the most are meat, poultry and cold cuts.
A jump of 24.5% for meat and poultry, 18% for pasta ... Products sold in supermarkets are being hit hard by inflation, which reached around 7% on the shelves in August over a year, and could climb to 10% by the end of the year.
The reference panelist on big-box sales NielsenIQ observes in a statement on Thursday that inflation "did not take a holiday in July / August", with an increase in the average price of so-called consumer products - those that households regularly buy in supermarkets - by 6.6% in August.
Inflation price increase
"A prospect of inflation at +10% by the end of 2022 is confirmed," notes NielsenIQ, according to which all product categories sold in August more expensive than a year earlier.
The categories of products whose prices have increased the most are meat, poultry and cold cuts, with a 24.5% increase, pasta (+18.3%), paper towels (+16%), oil (+15.7%), butter, margarine and fresh cream (+13%).
First-price products and so-called "private label" products, that is to say created by the brands that market them, have seen their prices increase by more than three points more than national brand products, notes NielsenIQ again. This is due in particular to the fact that the costs of production and agricultural raw materials, which have been highly inflationary since mid-2021, represent a larger share of their price compared to the national brand, where marketing expenses are more important.
Inflation price increase details
In June, the Inflation Observatory of the magazine 60 million consumers, of which the NielsenIQ institute is a partner, estimated the impact of these 7% price increases at 30 euros of additional expenditure per household per month.
To cope, consumers are going down the range, depriving themselves of certain products deemed less priority, or turning to brands deemed better in terms of price.
Meanwhile, Economy Minister Bruno Le Maire said on France 5 on Wednesday that "we should not expect an improvement on the inflation front before the beginning of 2023".
Inflation price increase comment
Manu is right (I didn't think I'd ever be able to say that)
It is the end that is approaching, the end of a cycle, the end of a form of abundance …
The economy and growth have never been infinite as we have been led to believe ... one day, it collapses, to go back the following decades ... and so on ... history has proved it to us …
The only concern is that all this is not the fault of covid, Ukraine or climate change ... it is the fault of the leaders for a long time, many times warned and informed of developments, who have not stopped denying, and have done nothing out of comfort and under pressure from the leaders of various multinationals and financiers …
Today, the current events are only the consequences of these inactions, and they are there only to serve as a pretext for them, very legitimate because they are very real, but which were known for a long time without having anticipated the slightest dodge …
