Here is the Fernando Alonso AlpineStars brand!
After his brief stint in the F3000, Flavio Briatore noticed him and signed him for Renault F1. He made his Formula 1 debut on loan at Minardi in 2001. The rest is history.
Alonso's media pull from his time at Renault led to a great commercial exploitation of his image: he was the image of the French brand in several advertisements for the memory...
And, after winning his 2 world titles, he has also been from Fiat (during his time at Ferrari), ING Direct, Banco Santander, Viceroy, Movistar, Vodafone and even the F1 video game for PlayStation 2.
He also starred in a memorable commercial with Lewis Hamilton in the middle of open war in 2007, in which he played with the constant 'pique' between the two...
Fernando Alonso AlpineStars
... and it was even an image of the mythical Hero muesly bars (which few contemplated because they used to look at the lower right corner of their TV when the screen was divided, to follow the race live). Who doesn't remember?
His love affair with Viceroy led him to launch his own line of luxury watches with the brand.
And, of course, she starred in several television commercials with the watch brand.
With his clothing brand, Kimoa, he has released a line of sunglasses, which are one of his star products along with his frequent cap.
Fernando Alonso AlpineStars details
AlpineStars is Alonso's shoe supplier and has created numerous custom models that can also be purchased by his fans. These are commemorative shoes of the 300 Grand Prix of Fernando Alonso in F1.
In 2017, he earned 28.1 million euros with McLaren, the third highest salary on the grid (despite finishing 15th in the Drivers' Championship).
Carlos Sainz, 9th in that championship, won at Toro Rosso 40 times less than Alonso: 700,000 euros.
In total, Fernando Alonso is estimated to have an estate of about 260 million dollars (254 million euros)...
... and that he earns about 40 million dollars (39 million euros) a year, between earnings and sponsorships (even the year he was without a Formula 1 contract).
Fernando Alonso AlpineStars info
After his temporary retirement he worked as a Toyota driver in the World Endurance Championship and McLaren ambassador.
In addition, he continued to maintain a sponsorship contract with Adidas.
In large part, his success in finance is due to his great commercial work: he convinced Telefónica to embark on his sports project at the time at Renault and, later, at Banco Santander with McLaren and Ferrari.
It was precisely with Renault that he achieved his best sporting results: the 2005 and 2006 World Championships, in a close battle with Kimi Raikkonen and Michael Schumacher.
In 2007 he signed for McLaren, where he stayed just a year after the internal war unleashed with the then debutant Lewis Hamilton (despite finishing runner-up in the World Championship).
After spending another 2 years at Renault, in 2010 Alonso's era at Ferrari began: 3 runner-up finishes and an alliance of 'Il Cavallino Rampante' with Santander.
This meant a round deal for Ferrari: Alonso entered 30 million per season and Santander contributed 40 million annually to the Italian team.
After returning to McLaren in 2015, Alonso threw in the towel in 2018 and decided to dedicate himself to "iconic racing"...
... with successes such as the victory in the 24 hours of Le Mans and those of Daytona, becoming the only driver in history to have these 2 titles in addition to a Monaco Grand Prix.
