Advice consultancy companies top reputation - CaixaBank, El Corte Inglés, Telefónica, Mercadona and Inditex, the companies with the best reputation, according to the consultancy Advice.
CaixaBank-Fundación La Caixa is the most reputable company in Spain
At least, this is what follows from the latest report presented by the marketing consultancy Advice collected by the Europa Press agency on business success.
It is followed by companies such as Telefónica Tech, El Corte Inglés, Mercadona and Inditex, which are those who reap a better reputation in 2022.
The report, the agency highlights, measures business reputation considering varied factors in a particularly delicate context marked by the pandemic, the economic crisis that resulted from it, inflation, and the war in Ukraine.
Advice consultancy companies top reputation
The ranking of the ten large companies that obtain the best reputation is completed by Banco Santander, Cellnex Telecom, Meliá Hotels International, Nestlé and Iberdrola.
The study was based on interviews with 2,400 people, including businesspeople, leaders, politicians, analysts, and journalists.
Their answers have also served to develop an Index that measures to what extent a company is present in society.
The most valued factors to give reputation to companies, details Europa Press, are contributing to job creation, advancing in business digitalization, concrete actions of Social Responsibility and contributing to the economic recovery in Spain.
Analysing the composition of the closest and most reputable companies, the portal dirigentesdigital.com on the other hand, he underlines that bank are more represented than other productive sectors.
Advice consultancy companies top reputation facts
This is a phenomenon that the managing partner of Advice, Jorge Díaz Cardiel, attributes to the fact that 88% of respondents say that entities are necessary to provide financing to companies and families.
The Advice study also points out that, even though most of the Spanish business fabric is made up of SMEs, it is the large companies that enjoy greater recognition.
This has had a lot to do, they point out from Advice, that the campaigns have been through more traditional ads or through social networks.
Advice consultancy companies top reputation results
This last one is a medium that has certainly seen diminished its reach in recent years due to the recent scandals that have resulted from failures in the treatment of the information platforms such as Facebook, which lives these days, a runaway crisis of reputation from questionable means to keep the platform to its users.
"After three years of pandemic and economic crisis, Spaniards are fully aware of the problems and demand companies and institutions that contribute to solving them in a tangible, concrete and tangible way," said Díaz Cardiel himself in statements collected by Europa Press.
The study also collects reputation data from other sectors such as infrastructure management, where Acciona leads the sector; food, with Nestlé at the head; or automotive, where Seat is positioned as the company with the best reputation.
