Xiaomi Spanish smartphone market growth key facts revealed - The keys that have led Xiaomi to lead the Spanish smartphone market.
A historic milestone, but one that should not surprise us. The consultancy Canalys confirms that Xiaomi is the first smartphone manufacturer in Spain in terms of shipments, has achieved a growth of 12% compared to the same period last year. Thus Xiaomi has managed to reach 41% market share and be a leader for 6 consecutive quarters.
The reality is that the Chinese giant has a year and a half of leadership in the country... and this is not achieved by luck. It is possible thanks to dedication, passion, innovation and quality. But above all, thanks to its foray into the market of high-end phones, its expansion in all markets and a careful corporate retail strategy.
That is, Xiaomi has become in the Spanish market a premium brand of smartphones thanks, as Jia Wei, Marketing Director of Xiaomi, says, to the " freshness, innovation and closeness to all consumers”. These pillars are what underpin this fierce growth in both brand recognition and market share in a very short period of time. ” Only in three years, " Wei adds.
Xiaomi Spanish smartphone market growth key facts revealed
The company can boast of being a truly globalized company since, currently, it has a presence in more than 100 markets. In fact, Xiaomi already counts 1.000 Mi Stores outside of China. His triumph is that he has reached this thousand, precisely, in 2021, which will be remembered as his best year.
Far away is the first store, which opened in Singapore in 2016. Now, the number of shop windows around the world ready to seduce Mi Fans of the brand are expanded all over the world. These admirers of the brand are loyal and their best marketing strategy. In Spain, there are more than 700.000 Mi Registered Fans in the community. "They are one of the most important legs for the company's strategy. They play an essential and crucial role for us, as they support us to continue growing”, explains the Director of Marketing of Xiaomi.
And that is to be appreciated. In fact, there is an international hastag that perfectly brings together the importance of Mi Fans for the brand. # NoMiWithoutYou is Xiaomi's way of proclaiming to the world that “we would not get where we are without the support and trust of our users,” explains proud Jia Wei.
2021 has therefore been a great year for technology. Xiaomi is still a young company, but very ambitious. Undoubtedly, to consolidate as the brand that has grown the most in global sales in such a complex external situation is a success. The good figures published these days, have a solid basis that sustain this unstoppable growth.
Xiaomi Spanish smartphone market growth key facts revealed
Xiaomi also gets the first position in the smartphone market in Europe. According to the consultancy Strategy Analytics, in the second quarter of 2021, Xiaomi would have 25.3% of the market share in Europe with a year-on-year growth of 67.1%, surpassing Samsung and Apple.
Already in the report of the first quarter of Canalys, Xiaomi obtained very good results: revenues from smartphone sales grew those first months of the year by 69.8%. According to the consultancy, the brand maintained the third position in terms of smartphone shipments globally during the quarter. A third podium that was short-lived. In the second quarter, Xiaomi consolidated itself as the second largest smartphone manufacturer worldwide-surpassing Apple - in terms of sales with a share of 17%.
"Outperforming Apple in sales is a recognition of hard work and consistency,” Wei says. Xiaomi works under a clear philosophy: bring innovation to everyone (Innovation for everyone). "We are developing devices that meet the needs of all consumers worldwide. We are aware that we still have a lot to do, but we are sure of the decisions we are making and very proud of everything achieved so far”, concludes its Marketing Director.
Xiaomi Spanish smartphone market growth key facts revealed
And to strengthen its presence in the smartphone market during this 2021, Xiaomi has opted to promote a unique user experience and the market of high-end phones with the launch of flagship devices such as the Mi 11 Ultra and the Mi 11. In addition, the company has continued to invest in R & D and talent and has positioned itself as a key asset in the manufacturing industry for the next decade.
In this line, intelligent manufacturing is becoming one of Xiaomi's main competitive advantages and, for this reason –among other outstanding values - a few days ago, it was included in the Fortune Global 500 list for the third consecutive year. He did it by climbing to position 338. A big milestone, as it means advancing 84 positions compared to its 2020 classification. This jump in the ranking makes it the fastest growing company in the Internet and Retail Category in the Fortune Global 500 of the year.
Despite all these unbeatable successes, the ambition of the Chinese brand does not cease and the future challenge is to “change the world”. So forceful showed a few months ago Lei Jun, president of the firm, who recalled that, for this, the brand must strive to adapt continuously and be prepared to recalibrate their strategies.
Xiaomi Spanish smartphone market growth key facts revealed
Jia Wei shares these same wishes. The director of Marketing hopes not only to be leaders in market share, but that in “the next five years we will be the first in innovation, creativity and CSR”. The company is very committed and paddles together to achieve that leadership and maintain it. It is the way to "be the reference brand for all our fans", he considers.
An example of this ability to adapt to the real demands of the market (and consumers) is the entry into the business of intelligent electric vehicles that the brand announced a few months ago. ” It will be the largest race track of the next decade, " they say from the company. Xiaomi has the key expertise in futuristic technologies that will be applied, now, to the automotive industry. The big step towards tomorrow.
# Xiaomi Spanish smartphone market growth key facts revealed #