Digital Marketing Strategist

Alex Costin

Digital Marketing Strategist based in London

Drives measurable outcomes through integrated marketing strategy

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Digital Marketing Strategist Alex Costin in a professional portrait

About Alex Costin Digital Marketing Strategist

Alex Costin is a seasoned digital marketing professional based in London with a track record of aligning complex marketing activity to tangible business outcomes. He brings a synthesis of strategy, data practice, creativity, and commercial sense to every engagement, ensuring campaigns are not just executed but thoughtfully integrated into broader business goals. His approach centers on turning insight into action, and action into measurable growth across leads, revenue, and brand equity.

With a strong grounding in Drupal driven websites and Bootstrap powered front ends, Alex emphasizes accessible, fast, and scalable experiences that help audiences convert. He believes in a holistic framework where search, paid media, content, email, social, and analytics work in concert, and where decisions are driven by data, not guesswork. The result is marketing that feels coordinated, purposeful, and clearly tied to results.

Alex communicates clearly across teams, translating marketing ideas into concrete requirements for design, product, content, and leadership. He also demonstrates practical leadership: organizing work, prioritizing effectively, and making confident decisions under pressure. This blend of leadership, analysis, and creative execution underpins his ability to steer complex campaigns from concept to impact.

Services for Digital Marketing Strategist

Strategic Planning & Optimization

Develops one clear plan that aligns SEO, paid media, content, email, social, and analytics into a measurable strategy. Focuses on connecting marketing activity to real outcomes such as leads, revenue, and brand growth.

Data Driven Decisions

Uses performance metrics and audience insights to decide what to scale, change, or stop. Balances creativity with rigorous analysis to keep campaigns both compelling and effective.

Cross Functional Collaboration

Communicates well across teams, translating marketing ideas into clear actions for design, sales, content, and leadership.

Leadership & Adaptability

Brings practical leadership, organizing work, prioritizing well, and making confident decisions under pressure. Stays adaptable, continually learning and adjusting to new platforms, trends, and customer behavior.

Process and Approach

Discovery to Strategy

Initial audits, stakeholder interviews, and market research inform a holistic plan that marries channels with business outcomes

Measurement & Optimization

Define KPIs, set up dashboards, and run iterative tests to learn what moves the needle most efficiently

Content and Creative Alignment

Ensures messaging resonates with audience insights while maintaining brand consistency across channels

Execution and Governance

Keeps campaigns coordinated with clear ownership, timelines, and risk management

Experience & Track Record

Digital Marketing Leader

Over a decade of experience spanning SEO, SEM, content strategy, and web design, delivering sustainable growth for multinational brands and teams.

  • Led cross functional teams to integrate strategy with hands on execution
  • Delivered measurable improvements in leads and revenue through holistic campaigns

Technical and Strategic Capabilities

Strong emphasis on data, analytics, and audience insights to steer decisions; adept at translating complex metrics into clear actions for growth.

Proficient in Drupal based site development and Bootstrap front end, ensuring that marketing initiatives are delivered on a solid, scalable technical foundation.


Alex Costin combines strategy, data, creativity, and business sense into one clear plan. He does not just run campaigns; he connects marketing activity to real outcomes like leads, revenue, and brand growth He balances creativity with analysis to ensure campaigns are both compelling and effective

Contact Alex Costin

For inquiries about digital marketing strategy, consulting, or speaking engagements, reach out via the form or email

  • London Based
  • Available for remote and on site engagements

View CV for a detailed career overview

View CV

Direct Contact

Email: alex@example.com

Phone: +44 20 0000 0000

Note: This is placeholder contact info for the portfolio sample