PPC Specialist Portfolio
PPC Specialist Alex Costin
Alex Costin is a London based PPC Specialist who blends deep analytical skills with strong copywriting and creativity. He understands ad platforms at guru level and does not simply drive clicks he optimizes for conversions and business ROI by balancing data driven decisions with compelling ad messaging.
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About
Alex Costin approaches PPC as a data driven discipline that blends technical optimization with compelling messaging. He dives into graphs, stats, and numbers to separate data, analyze it, and draw essential facts that optimize campaigns. His approach integrates copywriting with analytics to shape ads that perform as well as they look.
With experience across search, social, and shopping ad ecosystems, he treats PPC as a holistic channel that requires fast iteration, rigorous measurement, and clear communication with stakeholders. His work is founded on a balance between creativity and rigorous experimentation, ensuring every campaign scales with confidence.
Alex keeps learning, staying up to date with platform changes, policy updates, and evolving consumer behaviors. This mindset ensures that strategies remain robust and adaptable amid a dynamic digital landscape.
PPC Services
Technical PPC Setup
From account architecture to conversion tracking, Alex ensures a solid foundation for campaigns across Google Ads, social platforms, and ecommerce shopping environments. He documents structures for scalability and maintainability.
Copywriting and Creative
He writes compelling ad text that grabs attention, uses persuasive keywords, and drives conversions. Creative testing includes headlines, descriptions, CTAs, and imagery variants designed to maximize CTR and ROAS.
Analytics and ROI
Alex uses data to optimize performance and improve ROI, not just to report metrics. He tracks key metrics, attributes conversions to touchpoints, and presents actionable insights to stakeholders.
Multichannel Expertise
He demonstrates high levels of expertise across search, display, social media, and ecommerce shopping platforms, managing campaigns with strong time management and organization.
Learning and Adaptation
He upgrades skills as formats evolve, embracing new ad formats and technologies while staying passionate about continual learning and improvement.
Strategic Mindset
Alex connects PPC strategy to business goals, translating data into actionable plans that align with brand, product, and customer journey objectives.
PPC Specialist Process
Alex begins with a broad diagnostic of the campaign landscape, audience behavior, and business goals behind the project. He analyzes performance data, competitor activity, and creative quality to identify opportunities for improvement and potential risks.
From there, he translates findings into a practical plan, prioritizing high impact tests, budget allocations, and messaging experiments. He builds clear milestones and success metrics so progress is measurable and understandable by stakeholders.
- I stand out by combining deep analytical skills with strong copywriting and creativity, while understanding ad platforms at a guru level — knowing every function and feature thoroughly
- I dive into graphs, stats, and numbers to separate data, analyze it, and draw essential facts that optimize campaigns
- I write compelling ad text that grabs attention, uses persuasive keywords, and drives conversions
- I understand ad platforms across Google Ads, social media, and ecommerce shopping
- I use data to optimize performance and improve return on investment, not just to report metrics
- I create engaging, creative ads that pique customer interest and make them more likely to click
Experience
ROI Driven Campaigns
Alex Costin has a track record of improving campaign performance by tying ads to measurable business outcomes. He emphasizes optimizing for conversions, driving revenue growth, and delivering a positive return on investment across channels.
Cross Channel Mastery
His expertise spans search, display, social, and ecommerce shopping platforms. This enables him to craft holistic strategies that leverage synergies between channels and improve overall efficiency.
Alex is known for strong time management and organizational skills, capable of handling long to-do lists while maintaining focus on campaign statistics, quality score, and lifetime value metrics.
Contact
Alex Costin is available for PPC Specialist engagements in London and beyond. He seeks projects where data informed decision making, creative testing, and cross channel expertise can deliver clear business results.
The next step is straightforward: review the CV and reach out to discuss goals, current challenges, and the best route toward higher quality clicks, conversions, and revenue growth.