Alex Costin
London - Market Research Specialist
A data driven research professional transforming numbers into strategy. This portfolio showcases a modern dark theme, semantic structure, and Bootstrap based styling to highlight method, insight, and impact.
Location: London - Availability for consulting and full time roles
Profile snapshot
- Turns raw data into actionable business insight
- Analytical mindset with strong communication
- Evidence based, neutral and client focused
About Market Research Specialist
Alex Costin is a London based Market Research Specialist with broad experience across customer research, brand research, market sizing, and campaign analysis. The approach combines rigorous methodology with practical business thinking to ensure insights drive action. The work is guided by a disciplined process, clear storytelling, and a commitment to neutrality and evidence based conclusions.
With a background rooted in analytics and a passion for uncovering the real drivers behind the numbers, Alex translates complex data into strategic recommendations. The focus remains on revenue impact, customer experience, retention, and marketing ROI, ensuring research outcomes are directly tied to measurable business goals. The portfolio highlights a track record of delivering insights that inform product direction, market entry strategy, and performance optimization.
Alex maintains a curious mindset, chasing the why behind the data and avoiding premature conclusions. The communication style adapts to diverse audiences, from executives to operational teams, turning findings into actionable steps that teams can implement quickly and effectively.
Services and Capabilities
Quantitative Research
Designs and executes large scale surveys, analyzes numerical data, and converts results into actionable business recommendations that can be tracked against KPI milestones.
Qualitative Insights
Leads depth interviews, focus groups, and ethnographic studies to reveal motivations, perceptions, and drivers that numbers alone cannot capture.
Market Sizing & Segmentation
Provides credible market assessments, opportunity sizing, and segmentation frameworks that guide go no go decisions and strategy prioritization.
Campaign Analysis
Evaluates performance across channels, optimizes budgets, and derives ROI focused recommendations to improve future campaigns.
Process and Methods
Discovery
Clarifies objectives, aligns stakeholders, and defines success metrics before research begins.
Design
Chooses the right method mix, sampling plan, and data collection instruments to answer the key questions.
Analysis & Storytelling
Interprets data in business context, crafts clear narratives, and highlights concrete actions owners can take.
Alex emphasizes a disciplined research process and avoids jumping to assumptions. He remains neutral and evidence based, ensuring conclusions reflect the data and business goals.
Experience and Impact
Market Research Specialist Roles
Across multiple industries, the role has focused on translating quantitative findings and qualitative insights into practical business actions. The work spans market sizing, customer research, and campaign effectiveness, all guided by a rigorous methodology and a strong commitment to actionable outcomes. The portfolio demonstrates successful collaborations with teams to improve revenue, customer experience, and marketing ROI through data driven decision making.
I stand out by turning raw data into clear, actionable business insight.
I combine strong analytics, curiosity, and communication so my findings actually influence decisions.
Contact
Get in touch
For consulting inquiries or potential roles, reach out to discuss how research can drive growth, improve retention, and optimize marketing ROI.
Location: London
Email: contact at alexcostin dot com