AlexCostin Presentation
Alex Costin: Full-Stack Digital Marketer, Technical SEO & Growth Specialist
Alex Costin is a full-stack digital marketing professional who combines more than 17 years of hands-on experience with measurable, record-breaking results. His work spans technical SEO, paid search, web development, content strategy, analytics, marketing automation and conversion rate optimization.
Unlike marketers who focus on a single channel, Alex operates across the full digital growth stack. He can research a market, define a commercial strategy, build a fast website, create content, launch paid campaigns, measure performance and optimize the entire funnel for revenue.
His approach is practical and performance-led: reduce wasted spend, improve organic visibility, increase conversion rates and turn marketing activity into predictable business growth. This presentation introduces the expertise, experience and results behind the AlexCostin brand.
Professional Snapshot
- 17+ years of hands-on digital experience
- SEO, PPC, CRO, web development and automation
- Experience across 10 worldwide markets
- 100/100 PageSpeed-focused website delivery
- Multilingual marketing across major European languages
- AI-powered SEO and marketing workflows
The AlexCostin Difference
One Specialist, One Connected Growth System
Many businesses assemble digital marketing from separate suppliers: one agency for SEO, another for paid media, a freelancer for design and a developer for the website. The result is often fragmented strategy, inconsistent messaging, slow delivery and unclear accountability.
Alex Costin takes a different approach. As a full-stack digital marketer, he connects the disciplines that determine whether a business grows online: market research, positioning, website architecture, technical SEO, content, paid acquisition, conversion optimization and analytics.
This means decisions are not made in isolation. A landing page is designed with paid-search quality in mind. A content plan is built around commercial intent. A website is engineered for speed, crawlability and conversion. Reporting focuses on revenue and efficiency rather than vanity metrics.
The outcome is a simpler, faster and more accountable way to grow: one specialist who understands how each part of the system affects the others.
What This Means for a Business
- Fewer handovers: strategy, implementation and optimization are connected from the beginning.
- Faster execution: technical, creative and marketing decisions can be made in one place.
- Better commercial focus: activity is aligned to leads, sales, margin and customer value.
- Stronger websites: performance, SEO and conversion are treated as core requirements.
- Clearer reporting: dashboards and insights show what is working and what should change next.
Core Capabilities
A Complete Digital Marketing Skill Set
Alex Costin’s expertise covers the full journey from market research to conversion. This breadth allows him to connect technical implementation, content, advertising and analytics into one coherent growth system.
Market Research
Alex turns raw data into actionable business insight. His research work includes customer behaviour analysis, competitor intelligence, SWOT analysis, pricing opportunities and identification of underserved market segments.
He has delivered market research since 2010, using both primary sources such as surveys and interviews and secondary sources such as reports and databases.
Content Strategy
Content is treated as a commercial asset, not simply as publishing. Alex develops content plans designed to improve search visibility, engage the right audiences and support conversions.
His content work includes SEO content, blog posts, landing pages, newsletters, social content and AI-assisted campaigns aligned with business objectives.
Creative Design
Alex brings more than 20 years of creative experience to branding and visual communication. He works with Adobe Suite and Figma to create logos, brand packages, social graphics and web visuals.
The objective is always commercial: create designs that are distinctive, clear and capable of supporting marketing performance.
Video Editing
Video is used to turn attention into engagement. Alex edits content for YouTube, social media, advertising and corporate communication using tools including Adobe Premiere Pro, After Effects and DaVinci Resolve.
His production approach includes storytelling, transitions, colour grading and sound design to strengthen brand messages.
Website Development
Alex has more than 17 years of web development experience. He builds responsive, accessible and SEO-optimized websites using HTML, CSS, JavaScript, React, WordPress and custom CMS solutions.
He is especially known for combining Drupal back-end architecture with Bootstrap front-end design to create fast, conversion-focused websites.
Analytics & Automation
Data guides every recommendation. Alex transforms complex performance data into dashboards, insights and clear actions that improve campaigns and business decisions.
He also designs marketing automation systems that nurture leads, streamline workflows and scale campaigns while reducing manual work.
Research First
Strategy Starts With Evidence, Not Assumptions
Effective digital marketing begins before a campaign is launched. Alex begins by understanding the market, the customer, the competitors and the commercial opportunity. This prevents businesses from investing in channels, keywords or creative concepts that cannot deliver a return.
His research process examines who customers are, what they search for, how they compare alternatives, which objections affect purchase decisions and where competitors are weak. It also considers pricing, positioning, product-market fit and the practical constraints of the business.
The output is not a generic report. It is a prioritized plan: which segments to target, which messages to use, which keywords and pages to build, which channels deserve investment and which opportunities should be pursued first.
This evidence-led foundation is particularly valuable for businesses entering new markets, launching new services, restructuring their website or trying to reduce acquisition costs.
Research Deliverables
- Customer behaviour and audience analysis
- Competitor benchmarking and gap analysis
- SWOT and opportunity mapping
- Keyword and demand research
- Pricing and positioning insight
- Channel and funnel recommendations
- Prioritized action plan tied to commercial goals
Search Performance
Technical SEO, AI Search & Paid Media
Alex Costin has spent more than 17 years helping businesses improve organic visibility, reduce paid-media waste and compete more effectively in search.
His SEO work includes technical audits, content ecosystems, premium backlink strategies, website performance optimization and AI-search readiness. He focuses not only on rankings, but on the commercial outcome of those rankings: qualified traffic, leads and revenue.
On the paid side, Alex has over 12 years of SEM management experience across Google Ads, Microsoft Advertising and paid social. By improving ad quality, landing-page quality and campaign structure, he has reduced average cost per click to as little as 10% of competitors’ spend in some scenarios.
The combination matters: technical SEO creates a durable foundation, while paid media provides immediate demand capture. Together, they create a more resilient acquisition strategy.
Potential PPC cost reduction
Fastest reported time to position one
First-SERP keywords on Google
PageSpeed-focused website delivery
Technical SEO
Building Search Visibility That Lasts
Technical SEO is the foundation of sustainable organic growth. If search engines cannot efficiently crawl, understand and index a website, even strong content and link-building will underperform.
Alex’s technical SEO work includes crawl and indexation analysis, site architecture, internal linking, structured data, mobile usability, security, duplicate-content control, canonical strategy and Core Web Vitals improvement. He also identifies technical barriers that may prevent a website from competing effectively in search.
His approach is especially useful for websites that have grown quickly, migrated platforms, accumulated technical debt or lost visibility after algorithm updates. Rather than applying generic checklists, he investigates the specific issues affecting performance and prioritizes fixes by commercial impact.
He also prepares websites for the changing search landscape, including AI-driven search experiences, by strengthening content clarity, entity relevance, structured data and overall site quality.
SEO Services
- Technical SEO audits and implementation
- Keyword research and search-intent mapping
- Content ecosystem planning
- On-page optimization and internal linking
- Premium backlink strategy
- Core Web Vitals and PageSpeed optimization
- Structured data and AI-search readiness
- SEO reporting tied to leads and revenue
Paid Search
PPC That Buys Attention Efficiently
Paid search can produce fast results, but only when campaigns are structured around commercial intent, relevance and conversion quality. Alex’s PPC work focuses on reducing wasted spend while increasing the number of qualified leads and sales generated from the same budget.
He works across Google Ads, Microsoft Advertising and paid social, with experience in campaign architecture, keyword strategy, audience segmentation, ad-copy testing, bidding strategy, conversion tracking and landing-page alignment.
A central principle is that the ad click is only part of the equation. If the landing page is slow, unclear or poorly matched to the search intent, acquisition costs rise and conversion rates fall. Alex addresses both sides: the campaign and the destination.
This integrated approach has supported reported reductions in cost per lead of up to 79%, while also improving conversion rates through structured testing and funnel optimization.
PPC Optimization Checklist
Website Engineering
Fast, Penalty-Free, Conversion-Ready Websites
Alex Costin’s web development work is built around a simple principle: a website should be fast, technically sound, easy to use and designed to convert. He builds “Perfect Websites” that combine strong landing-page quality with technical SEO strength.
His typical stack includes Drupal for robust back-end architecture and Bootstrap for clean, responsive front-end design. He also works with HTML, CSS, JavaScript, React and WordPress, adapting the solution to the needs of each business.
Beyond the main website, Alex can architect feeder websites to support off-page SEO, capture additional traffic streams and generate new leads. This approach connects development directly to search strategy rather than treating them as separate services.
The result is a website that is not only visually strong, but also capable of supporting organic growth, paid-search efficiency and long-term scalability.
Website Principles
Every build is evaluated against practical questions: Does it load quickly? Can search engines understand it? Is it easy to use on mobile? Does it guide visitors toward the next action? Can the business maintain and scale it?
Growth Marketing
From Traffic to Revenue
Alex’s growth work goes beyond attracting visitors. He focuses on conversion rate optimization, funnel improvement, A/B testing and systematic experimentation to turn existing traffic into more revenue at a lower cost.
His published results include reducing cost per lead by up to 79% and increasing conversion rates by more than 137% through structured testing and funnel optimization. These outcomes reflect a process of identifying friction, testing alternatives and scaling what works.
He also uses AI-powered workflow automation to accelerate delivery. According to his website, this enables him to outperform traditional agency workflows in a single day rather than five, with services starting at £1,000 per day.
Automation is not used for its own sake. It is applied where it removes repetitive work, improves consistency and gives the team more time to focus on strategy, creative quality and customer experience.
Growth Services
- Conversion rate optimization and A/B testing
- Landing-page optimization and funnel design
- Email marketing, segmentation and automation
- Social media strategy and paid social campaigns
- Analytics dashboards and performance reporting
- Marketing automation and lead nurturing
- AI-powered campaign and workflow acceleration
Content & Brand
Content That Supports Search, Trust and Conversion
Alex treats content as part of a commercial system. Each page, article, email or social asset has a role: attract attention, build understanding, answer objections or move a prospect closer to conversion.
Search-Led Content
Content is planned around real search demand and user intent. Alex identifies the questions customers ask, the comparisons they make and the information they need before contacting a business.
This creates content that can rank, answer customer needs and support conversion instead of simply filling a blog calendar.
Brand-Led Creative
Visual identity, tone of voice and creative assets are aligned so that a business looks credible and consistent across search, social, email and advertising.
Alex’s creative background helps ensure that campaigns are not only technically optimized, but also visually distinctive and memorable.
Conversion-Led Messaging
Strong messaging explains value quickly, addresses objections and gives visitors a clear next step. Alex uses landing pages, calls to action and funnel content to reduce hesitation.
The aim is to make the path from interest to enquiry as short, clear and persuasive as possible.
Professional Experience
A Career Built on Delivery and Results
Alex Costin’s career progressed from hands-on development into senior digital marketing and growth leadership. That technical foundation continues to shape his practical, implementation-focused approach.
March 2015 – Present
360° Digital Marketing Expert
TuneMyWebsite
Alex works directly with business owners to define commercial goals, conduct market and competitor research, and turn findings into complete marketing plans.
His delivery includes branding, high-performing websites, SEO content, social funnels, paid campaigns and performance dashboards, with a focus on EU markets and penalty-free website development.
February – May 2023
Marketing Manager
JJSmith
Alex was brought in to strengthen the brand, refine SEO and SEM campaigns, and support wider digital initiatives while collaborating with an external agency.
He identified issues including bot traffic, wasted Google Ads budget and excessive reliance on templates, which revealed strategic misalignment and led to his decision to resign.
August – November 2022
Digital Operations Manager
Unboxed 2022
Alex led day-to-day digital operations for “Unboxed 2022,” a UK Government Department for Culture, Media & Sport initiative.
He managed team operations, monitored KPIs, collaborated across content, social, creative and photography teams, trained colleagues, resolved operational issues and drove continuous quality assurance.
Qualifications & Languages
Certified, Multilingual and Technically Trained
Alex combines formal education with platform certifications and continuous practical learning. His qualifications include Google Marketing Platform training from 2019 to 2021, Microsoft Advertising certification from 2017 to 2021, Adobe Experience Cloud training from 2017 to 2021 and Google Ads Partner training from 2016 to 2019.
He also holds a Multimedia Computing qualification from Coventry, UK, studied Foreign Languages at university in Bucharest, Romania, and completed the International Baccalaureate in Constanta, Romania.
His language capability supports international campaigns: Italian, Spanish and French are rated 10/10, with additional ability in Catalan, Portuguese and German.
Professional Skills
Measured Impact
Results That Define the AlexCostin Approach
Alex Costin’s work is positioned around measurable outcomes: stronger rankings, lower acquisition costs, faster websites and improved conversion performance.
Successful projects launched
First-SERP Google keywords
Successful websites created
Worldwide markets experience
David Pinkney
“Alex has shown himself to be very willing, a quick learner, punctual, conscientious, hard-working, adaptable and capable of taking on any tasks…”
Waz Littleman
“Good website designer. He created 2let2cardiff dot com for us and it already occupies 90% of the 1st page results on both Google and Bing…”
Juliet Mari
“Extremely efficient, hardworking, responsible and honest. He has high level of photographic and IT skills and is also a constant source of fresh ideas…”
How Alex Works
A Clear Process From Diagnosis to Growth
Alex’s engagements are structured to move quickly from understanding the business to implementing changes that can be measured.
Step 1
Diagnose
Review the website, analytics, search visibility, paid campaigns, competitors and conversion funnel to identify the highest-impact opportunities.
Step 2
Plan
Translate findings into a prioritized roadmap covering SEO, content, paid media, website changes, automation and measurement.
Step 3
Implement
Build, optimize and launch the required assets: pages, campaigns, tracking, content, technical fixes and automation workflows.
Step 4
Optimize
Measure results, test improvements and reallocate effort toward the channels, pages and messages that produce the strongest return.
Work With AlexCostin
A Practical Partner for Digital Growth
Alex Costin is suited to businesses that want more than isolated marketing tasks. His value lies in connecting research, technical execution, content, paid media, automation and analytics into a system designed to improve commercial performance.
Whether the priority is recovering organic visibility, reducing PPC waste, improving Core Web Vitals, launching a new website, building a content ecosystem or increasing conversion rates, the AlexCostin approach is grounded in data, speed and measurable ROI.
This presentation is based on publicly available information from alexcostin.com and alexcostin.com/cv. © 2023–2026 Alex Costin.