Taylor Swift Scooter Braun controversy explained: it's about Kanye.

Typically, sales of company listings do not have a social media trend, but when Taylor Swift is involved, all bets are deactivated.

Last Sunday, June 30, Swift published a Tumblr explosion that accused two major music directors of harassing it. And Swift's loyalists-and the loyalists of those directors-are fighting the Internet in a fight that involves some of the greatest names in music.

On Sunday, the Big Machine Label Group announced it was acquired by music mega-manager Scooter Braun and his company Ithaca Holdings. Currently, Braun works with Justin Bieber and Ariana Grande, among many different artists, and has worked with Kanye West in the past. Swift - whose main recordings of his last six albums are owned by Big Machine - was defeated.

Taylor Swift Scooter Braun controversy explained

"This is the worst case scenario," Swift wrote in an emotional Tumblr post later published the same day. Braun, she said, was an "incessant, manipulative bully," and now he owned all her masters. Swift tried to buy her old master records for years, she wrote, but Big Machine founder Scott Borchetta - "someone for whom the term" loyalty "is clearly just a contractual concept," Swift rejected.

Swift began his career as a musician at the Big Machine Label when he was 15 years old and stayed there until last fall, when he switched to the Universal Music Music Record in a very published business. All of the people involved presented this move as a cordial business decision without any heavy implications - until this week, when Swift wrote his Tumblr post that denounces Borchetta and Braun as toxic manipulators.

On the social media, the response to Swift Tumblr's post was highly divisive. Swift's supporters, including Halsey and Iggy Azalea, joined the #WeStandWithTaylor hashtag, applauding Swift for her desire to speak against industry figures as strong as Braun in an effort to protect her work and her art. But Braun has his allies, including immense pop-star clients like Bieber and Demi Lovato, and paints Braun as a wicked boy, being assaulted by a crowd.

This kind of divisiveness has become par with the Swift course. As her public image evolved, she has increasingly tried public feuds like everyone is invited to take part in - and increasingly, it seems that no matter what title she plays for she, Swift wins.
The big problem here is that Scooter Braun now owns all the old master records of Taylor Swift. Here's what it means.

The main recording of a song is the first recording of the song, from which all the copies are made. In the case of Swift, it means recording a song like "You Belong With Me" is the real recordings he made in the studio in 2009 and all copies of the song in the world - on YouTube, on Spotify, on iTunes, on CDs - are copies of the respective listing.

What is most important is that holding the rights to a primary listing means that it has the right to produce, sell or distribute children. Anyone wishing to make a copy of the listing must ask permission from the owner of the basic rights. And now, those rights belong to Scooter Braun. Which means if someone wants to get the "You're with me" license, so they can show up in a TV show or in a movie or ad, they need to get Braun permission and need to pay him a toll.

Traditionally, record companies have an artist master. Swift, however, has hardly pushed this policy. When she changed her record companies last fall, one of the conditions of her move was that she would be her owners before, which means she will have one word about how and where her music was used. But that business applies only to its new material, starting with this year's Lover album. Masters for her old material, like all the music she did before 2018, were still at the Big Machine Label Group, where they could be purchased by Scooter Braun.

Swift claims that Braun has assaulted her and that Borchetta betrayed her.

Swift's accusations are double: Braun, she says, is a bully, and now holds her major records. And Borchetta is a traitor that he sold Braun behind her without giving Swift a fair opportunity to buy her old masters for herself.

Swift's biggest complaint against Braun is rooted in associating with tied enemies, Kanye West and Kim Kardashian West. Braun is former manager of Kanye West (Braun, Kanye calls him "Kanye West of Managers") and worked with Kanye in 2016 when Kanye's great fight for Kanye's song "Down" has gone down.

A quick refresh of the fight: "Famous" contains the line "I feel like me and Taylor could have sex. Why?" Swift publicly denounced this line as misogynist, while Kanye claimed he had asked Swift her permission to use the reference to her before she released the song and she said yes. The controversy was further amplified when Kanye released the "Famous" video - which included the nude likenesses of several celebrities including Swift - apparently without their permission.