Startup transparency data Osano United States has just closed its $ 5.4 million A-series. Websites collect all kinds of data about you.

Not everyone who uses the Internet is aware of this fact, and even fewer people understand what that means. Don't feel bad if you are one of these people: Many companies keep their data collection policies secret by design.

But that's starting to change. There is an ongoing movement for people to become more aware of how their data is used, and regulators are working to create laws like GDPR in the European Union.

Startup transparency data Osano United States

Austin-based Osano wants to be one of the companies that is leading the charge on data transparency, and has just closed a $ 5.4 million funding round.

Osano co-founders Arlo Gilbert and Scott Hertel came up with the idea of ​​their company as they watched Mark Zuckerberg testify before Congress in 2018. When EE congressional members UU Asked Zuckerberg about Facebook's use of people's data, it was obvious to Gilbert and Hertel said that members did not fully understand how data is stored and shared. How can lawmakers be expected to regulate something they don't understand?

Osano has created a dataset that objectively measures each company's data privacy practices, to give an idea of ​​whether data is really protected. Osano is also building a software package for data privacy compliance. It also provides cookie consent, these pop-ups telling you that the website you are collecting collects from over 750,000 companies. And Osano has designated itself as a B corporation, so it is driven by a purpose and not strictly a profit.

This new funding will help Osano drive its R&D and marketing efforts as well as make new hires. The company has raised $ 8,400,000 to date and has great plans for the future.

"With a view to 2020, we are moving fast to add talent to our growing team and deepen Osano's position as a leading data privacy platform," Gilbert said in a statement. "There is a definite need for transparency in the process of how businesses handle privacy, and we are excited to take on the challenge in empowering both individuals and organizations."
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