This is the only reason to invest in bitcoin, according to a personal finance expert - Personal finance expert explain invest bitcoin reasons - It should not be easy for those who do this to convince in recent times that investing in bitcoin is a good idea. The downtrend that began the cryptocurrency, after reaching highs close to 55,000 euros in mid-April 2021, still persists (albeit with ups and downs) and, at the time of writing, is at 28,303 euros.

But there are signs for optimism about the future of bitcoin, experts say. And what they argue, above all, based on 2 facts: the whales (the big holders of this virtual currency) have bought a lot during the fall; and the exodus of miners from China after the increase in Government restrictions asia will decrease the rate of difficulty and, therefore, easier to coin the coin. In the long run, they argue, it will be beneficial for miners and investors.

Despite this, it is logical to think that many people still have reasonable doubts about it. If you're thinking about it, personal finance expert and” advocate of smart money movements for financial success " Christy Bieber gives The Mottey Fool the only reason to invest in bitcoin.

Personal finance expert explain invest bitcoin reasons

The financial professional gives 2 keys for those who are thinking about buying cryptocurrencies: if you expect to make profits in a short time or become a crypto millionaire, do not do it. And from there she goes to what, for her, should be the only reason to invest in bitcoin “" That doing so helps you have a diversified portfolio."

Personal finance expert explain invest bitcoin reasons: That is, Bieber explains, if you have reasoned and analyzed the situation, and have come to the conclusion that focusing part of your investments on cryptocurrencies can be good for, vulgarly said, ‘not putting all the eggs in the same basket’, go ahead. The expert reiterates one of the most common experts for investors: that they must diversify their portfolio, and, in this way –logically– there will be more options for some of their assets to work.

Bieber difference between bitcoin and other cryptocurrencies. For her, this is the best option to invest in the crypto market, due to the “solid team that supports it, the reputation that accompanies it, the innovative blockchain technology that supports it and that it is already accepted by several companies as a payment method.”

Personal finance expert explain invest bitcoin reasons

Bitcoin, he says, can meet investor expectations by providing higher returns than he could have expected, but –he warns–, in the same way there is a chance that the opposite will happen. You can also lose all your money due, among other things, “to the environmental effects of bitcoin, its marked volatility and that other cryptocurrencies can improve their payment capabilities.”

Therefore, he insists, you should only invest in bitcoin as part of a very diversified and balanced portfolio, which allows you to have limited risk exposure.

Personal finance expert explain invest bitcoin reasons

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ManoMano, new European unicorn after closing a round of 300 million: "We come to promote Spanish SMEs to sell beyond their city"

The coronavirus pandemic has hit all over the world and almost all sectors, but one of them has not only been unscathed but also strengthened: e-commerce.

Spain is the third global market in which e-commerce grew the most in 2020, with 36% and only surpassed by Argentina (79%) and Singapore (71%). The section of housing reforms was one of the ones that increased the most: 70% of Spaniards dedicated themselves to making home improvements during the pandemic.

In this framework, they have benefited marketplaces as ManoMano, European leader online DIY, gardening and home. "We have been fortunate in this convulsive context", admits Isabel Salazar, recently elected head in Spain of the company, created in France in 2013 by Philippe de Chanville and Christian Raisson.

The figures show this: in 2020, ManoMano billed 1,200 million euros, 110 million of them in Spain, where it grew by 120%. A boost that will allow it to hire 100 people in Barcelona this year and 1,000 people internationally by the end of 2022, which means doubling the global workforce, with presence in 6 countries: France, Spain, Germany, United Kingdom, Italy and Belgium.

Another outstanding boost for ManoMano comes in the form of a series F financing round whose closing has successfully completed the company and which will be of 355 million dollars (about 300 million euros), as the company has advanced.

With this round, one of the largest of the year in France, ManoMano reaches 2,600 million dollars (about 2,200 million euros) of valuation and obtains the status of unicorn (startup that exceeds 1,000 million valuation), going to be placed in third place in the historical ranking of France. Less than 5 months ago its valuation was 573 million euros, which positioned it among the top 9 companies in France, according to PitchBook.

In addition, 725 million dollars (around 610 million euros) in total achieved through investment rounds throughout its 8 years of existence. "It can be a turning point for a very big growth point," celebrates Isabel Salazar.

Beyond their numbers, billing and growth, the importance of Spain to ManoMano is observed in this bet by his technological talent and Barcelona, the only office of the company outside of France, as well as the launch in the country of the platform for professionals and the presence of a logistics centre in Tarragona, to give a better service to the end customer and the seller.

This support for the digitalization of the sector and the promotion of small and medium-sized companies in Spain is what has attracted Isabel Salazar to ManoMano.

This is a sector that before the pandemic was already "little digitized", explains Salazar. "Digital penetration was 7% of companies; now we estimate that we will be between 10 and 15%, but we are very far from other sectors," he compares.

"ManoMano has a real impact on the Spanish economy. In my previous employers I have always done projects in some way linked to the digitalization of smes in Spain through different programs, and this is the core of the business of ManoMano: help to the digitization of the hardware store, corner store diy; have the opportunity to sell beyond your city, beyond our borders," shares Elizabeth Salazar in an interview, the first that gives a half from his new position.

Among the most renowned competitors that ManoMano 'faces' are Amazon and Leroy Merlin, and they 'fight' with their own weapons: specialization, inspiration and personalized experience.

"We think that we are different: first, because we are a vertical marketplace (focused only on the category of home, gardening and DIY); on the other hand, because of the focus we have on our 3 main partners: the end customer, the professional customer and the seller", begins Isabel Salazar.

If the professional client (freelancers or micro-smes, as an average profile) is offered the ManoMano Pro platform, the non-specialist client has" an advice and an unparalleled experience " through channels such as social networks and the blog, and the figure of the Manodvisor or advisors.

Finally, the sellers are, in a high percentage, "SMEs of less than 20 employees, which in the end is the representation of the business fabric of this sector in Spain", and they have an account manager each.

"We select sellers who are on our platform. We have 650 sellers in Spain; 250 have joined in the last year. This means that we can give them a more personalized treatment," says Isabel.

That inspiration and customization that offer delivered through channels such as social networks, which are coming in with strength in the sector of electronic commerce, through examples such as Shops, Facebook, shopping on YouTube; and the arrangements of social commerce that is developing Shopify with Facebook, Instagram, Pinterest and TikTok.

In the case of ManoMano Instagram stands out, where one of his most successful campaigns was "Sponsor your favorite bar", in which they asked their users to tell which bar they should support with a free reform, and why, with the support of characters such as Tania Llasera and Paz Padilla.

"He won a bar that is here in Madrid. We received hundreds of stories, many of them emotional and very beautiful. And having this interaction with the user, that they were so involved in this, was revealing that we were really finding that key that everyone worries us", recalls the head of ManoMano Spain.

With that round of financing in hand, the future of ManoMano-recognized in Spain as the best online commerce of 2020 in the DIY category, and best customer service-goes through reinforcing the presence they already have, with new hires and enhancing current platforms, rather than expanding to other cities or countries.

"Our priority for the moment is to continue growing in the 6 countries in which we are already, because we still see that there is a path of digitalization", explains Isabel Salazar.

"The value of this category of home, DIY and gardening, both B2B [companies that sell to other companies] and B2C [business between company and end customer], we estimate that is 400,000 million euros. And in the markets we're in, this is already 80% of that value. So we are really in the most important markets," he concludes.