Penarol visist Sport Boys alternative squad at the ‘Pink Night’ - Pablo Torres, president of the minor divisions of Peñarol, said in a dialogue with Depor that members of the main staff of the Uruguayan club will not be able to travel to Lima for the presentation of Sport Boys.
Sport Boys will celebrate the presentation of its squad for 2020 against Peñarol in the ‘Rosada Night’, event in which the chalacos will play against an alternative team of the Uruguayan club.
The president of the minor divisions of the charrúa institution, Pablo Torres, said that the main figures of the 'Carbonero' will not be able to face the friendly one, since they will be in the United States as part of a pre-season planned before the agreement for the participation of the aurinegros In the commitment.
Penarol visist Sport Boys alternative squad
“The squad that will go to Lima is the third division, because the first one was never in discussion. They are going to Los Angeles tomorrow for the start of their preseason, which was agreed for eight months, ”said the manager of Peñarol on Wednesday in communication with Depor.
He also indicated that the first team players who do not travel to US soil were free to decide if they stayed to train in Uruguay or if they left for Lima.
"They have no obligation to travel, because when we received the invitation, we obviously told them that it was impossible for the first team to go, so we made the corresponding arrangements for the third division to travel," he said.
The ‘Carbonero’ squad will travel with two other managers for the presentation of the ‘Misilera’. “The opportunity of this trip is for Peñarol and Sport Boys to get to know each other a little more. We always want our youth to go abroad to finish their training, surely the same will happen with Boys, ”he concluded.
The ‘Pink Night’ will take place at San Marcos Stadium, on Thursday, January 23 at 8:00 p.m. Marcelo Vivas' team will return to Lima this week, after his tour of Argentina, where he had two friendlies with Newell’s Old Boys (one tied and one lost), as well as Rosario Central, which won 3-0.
Argentina: Emblue explains the latest trends in digital marketing
9 digital marketing trends by 2020
Emblue presented the latest trends in digital marketing for 2020
Programmatic Advertising
Programmatic advertising has been a trend for a couple of years and will continue to be effective. Advertising spaces are no longer purchased, as it was before, but the segmentation of our public to reach our potential customers with relevant ads for them.
One of the most used practices in this field is, for example, the use of cookies. It allows us to reach our right consumer, at the perfect time and place, showing him the ideal product for him.
Omnichannel Marketing
Omnichannel is the process of marketing on multiple platforms to establish contact with potential customers in various places. Email, a blog, social networks (from YouTube to Instagram) and mobile applications, are some of the large number of channels we can use.
In this way, if we always send different messages but with a uniform and consistent content, we can offer our users a complete experience through various platforms.
One of the great strategies to effectively implement omnichannel is marketing automation. That is, the automation of processes that, if we would do it on a daily basis, takes us a lot of time and resources. This allows us to put together a series of processes that trigger a type of communication, through the chosen channels: email, SMS or push notification.
According to the statistics of the omnichannel marketing 2019 carried out by the Clickz agency, the purchase frequency was 250% higher with the omnichannel compared to a single channel and the customer retention rate was 90% higher compared to those who used a single way of communication.
For these reasons, omnichannel is positioned as one of the strongest 2020 digital strategies.
Voice searches
Although it is still quite unexplored, the great experts say that it is the publicity of tomorrow. Our voice has been used for a while to turn on the music, send an email or ask for the weather. But now, it is a great novelty for marketing to know that it was used to make reservations or make a purchase.
According to a study by the World Federation of Advertisers, 35% of respondents use their voice to verify prices, 30% to add items to their shopping list and 18% to pay for the cart.
But well, how can we implement this marketing strategy? With skills They are like phone applications, but virtual assistants. Therefore, in the world of voice assistants, skill development will be the next step for brands that wish to innovate in this field.
Interactive content
This is one of the strategies in digital marketing that is growing the most in recent times. It is a great tool to provide our customers with an immersive experience with the brand. 360 videos, augmented reality, surveys and games, are some great ways to interact with our audience.
Interactive content is not only more attractive, fun and viral, but it is likely to generate better results in your business and that consumers remember your brand after the experience.
Push notifications
In this 2019 a lot of brands began using this tool to attract public to their websites. Although prior authorization is required from users to send these pop-up messages (which can be both web and mobile), push notifications usually have an acceptance rate of almost 60%.
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Whether to show the most important headlines of a blog or the incredible discounts of a business, these notifications are great engagement generators. Undoubtedly, one of the 2020 digital strategies that will be used the most.
Progressive Web Apps
Other innovations in marketing are the Progressive Web Apps (PWA). That is, web pages that work as mobile applications. This allows to develop a single platform compatible with any device.
Within its great advantages it has a native application interface, it works independently of the internet connection, it is automatically updated, push notifications are sent and the user can decide whether to install it or not.
Therefore, Progressive Web Apps offer a cross-platform experience, regardless of the device or operating system. It also improves the position in our SEO for being, in essence, a web page. Now just develop it!
Zero position
Google searches changed. Not only is it important for SEO experts to position themselves within the first search page, but now the competition is also for the coveted “zero position”.
What is it? It is basically the first result that appears in a Google search. With a prominent space and probably with photographs, the question that the user had is answered quickly and efficiently.
This prominent space can generate a competitive advantage for the brand. That is why, in this 2020, surely the investment of the marketing specialists will go to the On-SERP SEO, in order to optimize their websites and be able to compete for the great objective.
Mindful marketing
In a more conscious world, mindful marketing began to pay attention not only to business, but also to generate a positive impact on its environment. With special importance to the environment, society and the mental health of their workers, companies show that they are also human.
This is a good way to connect with our customers, especially with the youngest. It is present in the issues that concern them and unite the brand and the consumer for a common cause.
In numbers, according to Hotwire's study on “Brands with social awareness,” 81% of consumers would stop buying at a brand that goes against their values and 53% say they have rejected a product because they disagree with Her ideals.
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Podcast
In an increasingly on demand world, the number of podcast listeners has tripled in the last decade. The audios can take from 3 to 60 minutes, be a monologue or with guest specialists, always talk about the same topic or vary by chapters, the podcast gives the possibility to give free rein to the imagination!
If you think you have a topic to talk about, this tool is ideal for you. It is economical to do, easy to distribute on platforms such as Spotify or Castbox and is a great way to connect with your audience.