A digital marketing agency is the application of strategies of marketing from traditional to digital media, that is to say, that all the techniques of the offline world are imitated and translated to a new world, the online world, characterized by important attributes:

- The first is that it is personalized, as it allows you to do a marketing measure

Each internet user receives or is suggested information about what he / she is interested in and that he / she has previously sought or defined among his / her preferences. We give you exactly what you want and put it at your fingertips waiting for you to take it.

In this way, it is easier to achieve a higher conversion rate (not necessarily a sale) in the online world, than in the traditional world.

- The other point is that it's massive.

With very little money you can reach a lot of people through tools such as sponsored links, social networks or search engine marketing. Therefore, investments will be better defined, and the conversion ratio will also be higher.

At this point, however, it is pointed out that the proposal, reaching so many people, has to be effective and attractive. It will be useless to reach so many people and be economical, if the majority of potential users are going to reject it. Therefore, the risk margin is minimal and therefore the strategy must be comprehensive, functional and creative.

The latter puts in agenda the qualities that digital marketing must possess, concentrated in four points or 4F (flow, functionality, feedback and loyalty).

In short, a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions, improve search engine results, and analyse the information that these media provide to optimize the performance of the actions taken.

Marketing Agency

A digital agency is responsible for creating strategies, managing content, disseminating messages, listening and responding to users to improve the dissemination and perception of brands, publishes dynamic and entertaining digital content that achieve user participation.

She is also in charge of aligning commercial objectives, creating content on digital platforms that generate interaction and conversation, thus creating a stimulus to foster an emotional bond between brand and users.

For all the functions explained, digital creative agencies always have experts and specialists in different areas, whether in programming, user experience, digital marketing, as well as designers, writers and even film and video directors, or animators.

Otherwise, any proposal would be unviable because it does not have adequate human capital and trained not only in the academic aspect, but also in that of experience.

And this is very important because only trained agencies understand the high implications of digital marketing and new market trends.

What is a Marketing Agency ?

For example, that social media marketing will be more mobile.

Today, social media marketing is expected to advance the mobile phone revolution, not only in terms of optimizing portal and social media pages for mobile viewing, but also in generating real-time content and other information specifically intended for mobile phone users.

Digital marketing agencies today focus on creating and posting more content through their social media channels, but also on creating real-time content that is relevant and highly useful to their target audiences.

Digital marketing agencies, on the other hand, also stand out for preparing content to be increasingly visual.

They integrate graphic elements and images into their texts that are more effective in attracting the attention of objective audiences.

They use more and more video advertising, as this is in itself a powerful element of network marketing to attract the attention of target audiences.

Likewise, they underpin the value of brands by directing business relationships and interest with users, such as holding contests, ideal brand exposure, knowing customer engagement levels and business promotions.

Today Marketing Agency do what?

Today, digital marketing is absolutely essential, as it faces the challenge of taking advantage of the universe of digital consumers that we have become.

The influence of the margeting agency in the virtual world is so powerful that we all communicate, buy, sell, learn, teach, look for products and services on the net, and if we are all on the net, connected and communicated, then it is clear: there must be companies and brands.

We know it, so we make available to the market the experience and capacity of our work team, trained to insert the name of your company at the top of the virtual ladder. We know how to do that.