Jeff Bezos entrepreneurs advice. This is Jeff Bezos's advice for all entrepreneurs:

• Amazon founder and CEO Jeff Bezos has 4 tips for becoming entrepreneurs: obsession with the consumer, passionate, big risks and failure.
• Bezos shared these suggestions at the Amazon Re: Mars conference in Las Vegas this Thursday.
• "You have to take high risks all the time, I mean failure," he said. "We need to be aware of big failures to make things move, otherwise you will not do everything you can, you will work hard and you will fail, but that's good."

Jeff Bezos has a message for emerging entrepreneurs: prepare to take risks and fail.

The CEO of the world's most popular e-commerce has spread this message at Amazon's Re: Mars conference in Las Vegas on Thursday, after asking what advice anyone would like to start their own business.

Jeff Bezos entrepreneurs advice

"You have a risk, you have to be willing to take risks, if you have a risk-free business idea, it has probably already been done," he said, according to Amazon. "You must have something that may not work, it will be, in many ways, an experiment."

Many of these experiments will fail, but "big failures" are a necessary part of the way to success, he said.

"We take risks all the time, we talk about failure," he said. "We need big failures to move things, if it were not, we would not have done enough, you will work hard and you will fail, but that's good."

Bezos founded Amazon in 1995 with only 10 employees. Since then, it has become one of the most valuable listed companies with a market capitalization of nearly $ 860,000 million (just over 760,000 million euros).

The Amazon CEO has stressed that, in addition to risks and failures, entrepreneurs must also be passionate.

"You will be in competition with those passionate," he said.

Above all, Bezos said, business owners should be "obsessed with the customer."

"The most important thing is to be obsessed with the client," he said. "Do not satisfy them, give them all pleasure."