JCPenney names new SVP assignment planning: Plan, Texas - JCPenney's new senior vice president for planning, allocation and pricing spent most of his retail career at Macy's / Federated.

Laurie Wilson joins JCPenney on October 28 and passes to John Welling, who left the company in August. She will report to Michelle Wlazlo, EVP, a leading retailer.

Wilson joins the retailer at LW Associates, a strategy-focused consulting firm leveraging digital technology for retail and wholesale brands and solution providers, where she served as president and chief executive officer.

JCPenney names new SVP assignment planning

Prior to LW Associates, Wilson spent several years in the Macy 'si Federated department store. She joined Federated in 1994 and was promoted to more responsible roles in planning, merchandise information systems, financial planning and operations, planning and allocation of merchandise and finance. In the end, she served as Executive Vice President of Business Strategy for Macy 's Macys.com. Wilson started his marketing career at Carter Hawley Hale and Bloomingdale's.

"Laurie is a highly esteemed and successful retail veteran and expert in implementing transformative and fundamental strategies to serve today's customers digitally and in-store," said Wlazlo.

Wlazlo said Wilson's experience will play a key role as JCPenney focuses on improving inventory management, reducing the cost of goods sold and restoring sustainable, profitable growth.


Encouraging, but also compelling

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Medium Volume Volume and Stocks:

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