Centenara Hotel opens 20 new Vietnam locations: Centara targets 20 new hotel openings in Vietnam by 2024.

Centara Hotels & Resorts, Thailand's largest hotel operator, has revealed plans for a significant expansion of its portfolio in Vietnam in order to open at least 20 new hotels in this vibrant and dynamic Asian country over the next five years.

Part of the Central Group, the renowned Thai conglomerate, Centara is an award-winning international group with a global collection of hotels and resorts in Southeast Asia (including Thailand, Laos and Vietnam), the Middle East, Sri Lanka and the Maldives. It operates a range of top brands, including six distinct concepts of the hotel, SPA Cenvaree, Thai wellness brand and COAST, F & B concept on the seafront.

Many of the hotel's hotels are true market leaders, such as Centara Grand & Bangkok Convention Center in CentralWorld, which is one of the world's top conference venues; Centara Grand Mirage Beach Resort Pattaya ranked 3rd in Thailand by TripAdvisor for the last 5 years; and Centara Grand Beach Resort & Villas Hua Hin, which was named by CNN as one of Asia's Best Heritage Hotels.

The group already has an intuitive knowledge of the Vietnamese market; Centara Sandy Beach Resort Danang is a popular beachfront resort on the stunning central coast of the country, and the Central Group operates a number of top retailers throughout Vietnam including GO! (formerly BigC Vietnam), LanChi Mart, B2S, Robins, SuperSports, Home Mart and Nguyen Kim.

Centenara Hotel opens 20 new Vietnam locations

Building on this long-term success, Centara is now pursuing a nationwide growth strategy with the goal of opening at least 20 new Vietnamese hotels and resorts by 2024. Destinations include key economic hubs like Ho Chi Minh City, Haiphong and other high-rise areas such as Danang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An. There is also a strong potential in the southern coastal areas of Vung Tau, Ho Tram and Mui Ne due to the new road infrastructure linking the HCMC region and the development of a new major airport in the nearby Dong Nai province.

Centara offers opportunities for all six of its Vietnamese brands, including Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara and its latest concept, COSI, which caters to experienced and liberal travelers in technology.

"The Vietnamese tourism industry has enjoyed a great year in 2018 and we expect it to continue for many years. Promoted by booming intra-Asian travels, relaxed visa policies and impressive improvements in transport infrastructure, the country is already on the road to another record year in 2019. With our hotel concepts collection, we are well placed to reach our targets in Vietnam, "commented Centara Hotels & Resorts CEO Thirayuth Chirathivat.

The arrivals of international visitors to Vietnam reached a record high of 15.5 million in 2018, most of them from Asia, where the Centara brand is well known and respected. This ascending growth continues in 2019; data from the Vietnam National Tourism Administration (VNAT) shows that nearly 6 million overseas travelers have visited the country in the first four months of this year, and a fast-paced economy boosts domestic tourism.

Positive trends in tourism are driving demand for new hotels and resorts. Recent data from industry analysts show that more than 23,000 new hotel rooms are currently under construction in Vietnam - a reflection of the country's continued growth as a global hotspot of tourism. This creates opportunities for Centara, which has proven experience of operational success and strong partnerships in the country.

Centrally focused on Vietnam will be an important part of its global strategic vision, which includes the global goal of doubling the total portfolio of hotels by 2022. Currently, the company has 71 hotels and resorts, either operating or ongoing at the level with over 13,000 rooms.

For centuries, Centara has developed a reputation for blending Thai-style hospitality with first class accommodation and exceptional facilities. Now with an extensive collection of innovative brands, Centara strives to capitalize on this legacy by introducing new hotels and resorts across Vietnam.
For more information about Centara Hotels & Resorts, visit www.centarahotelsresorts.com