AliExpress launch training program attract sellers Spain platform in which it will invest one million euros in 2021 - Amazon continues to reign in e-commerce in Spain. According to the latest report of the consultancy Tandem Up on the marketplace business in 2021, the technological giant has a market share, according to the volume of visits, of 51% and is also able to retain 9 out of 10 customers. However, it has a competitor that follows it very closely: AliExpress.
The marketplace of the other ecommerce giant, Alibaba, bets on Spain to increase the volume of sellers on its platform and digitize small and medium enterprises. AliExpress has announced that it will invest one million euros in its training program for sellers of its platform.
"We are committed to companies in Spain, we want to help them develop their business on our e-commerce platform. To achieve this goal, we have reviewed our training center for sellers and have designed a series of initiatives at the local level that will provide them with advanced knowledge and guide them through different areas to achieve positive results," said Estela Yen, executive director of AliExpress in Spain, Italy and France, in an online meeting.
AliExpress launch training program attract sellers Spain platform
In fact, Spain was the first European country in which the Chinese giant landed and now it is making efforts to improve its platform and the services it offers to sellers to become a serious competitor of Amazon.
"In 2017 I wouldn't dare say that starting selling on AliExpress was easy, "says Yen," but now I can proudly say that it is; sellers just have to enter our website and they will find a guide that explains everything step by step, " he added.
One of these improvements is the AliExpress Navigator program, a mentoring service for new sellers that will have a million euros of investment throughout 2021.
AliExpress launch training program attract sellers Spain platform
This program has some tutors who will guide the training and teach new sellers all the tools both to start selling on AliExpress and to optimize their stores and improve the performance of their sales on the platform. AliExpress already has more than 8,000 Spanish companies selling on its platform, which means a growth of 100% compared to 2019.
"We have seen an increase in Spanish sellers in all categories of the platform, from historically popular as home or electronics, to sports, decoration and garden," Yen said.
AliExpress launch training program attract sellers Spain platform
AliExpress is focused on working with Spanish SMEs and this strategy revolves around 2 axes: the digitalization and internationalization of these companies.
One of the attractions to start trading in AliExpress is the fact that you do not pay a fixed fee, but a commission based on the sales generated, according to Yen. Jaime Porta, manager of the official SHAF store in AliExpress and Juan Martínez, manager of the Muzuki store in AliExpress, share their opinion. Both sell their products through the platform and are part of the group of mentors selected for the AliExpress Navigator program.
AliExpress launch training program attract sellers Spain platform
"Thanks to the commission system we can be much more competitive and adjust prices," Martínez said. "In addition, the platform is very transparent regarding the data, as a seller we have a lot of information to set strategies. It allows you to analyze very well what is happening," added Porta.
Spain is the first country to implement the Navigator programme. AliExpress hopes to later export it to countries like Portugal.
AliExpress launch training program attract sellers Spain platform
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Inditex advances its main environmental objective 10 years and will be a company free of net carbon emissions by 2040
"Sustainability is at the same level of importance as digitalization," explained Pablo Isla, executive president of Inditex, during the company's general shareholders ' meeting today. And, under this premise, the textile giant not only advances but advances its roadmap in environmental matters: it will be a company with net zero emissions by 2040, 10 years of what was planned.
The executive, who has dedicated a whole chapter to sustainability, explained that this is a "strategic pillar" present in all decisions, approaches and aspects of the company, ranging from logistics to raw materials. In fact, Inditex would also advance 2 years in the goal of using 100% more sustainable cotton, in line with the use of 100% sustainable cellulosic fibers by 2023 or that of recycled or sustainable polyester and linen by 2025.
"I am especially proud that we have fulfilled all the objectives that we had set ourselves despite the pandemic situation and those that by the type of objective implied an overcompliance we have overcomplicated," said Isla.
In this way, the manager explained that the group's premise is to raise by 2022 to 50% the Join Life garments, the renowned brand that christens all those garments that produce using more sustainable production processes and raw materials. The commitment was to reach 25% and the percentage now stands at 35%.
Isla also did not want to overlook that the group has completely eliminated plastic bags, while recalling that the goal is to eliminate single-use plastics for the customer by 2023. In addition, the company, which had the goal that the use of renewable energy in its own facilities was 65%, points out that these stand at 80%. So, the challenge now is to reach 100% in a year.
The manager, who has also advanced that Inditex would reduce water consumption in its supply chain by 25% by 2025.
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