5 technologies that revolutionize the real estate sector. The real estate market has been reinvented in recent years thanks to the technology and digital transformation of its processes.
The proptech sector, a result of Anglo-Saxon property and technology, has grown exponentially, surpassing 230 companies in Spain and currently has more than 5,000 people.
ProntoPiso throws out five technological advances that give a screw back to the sector.
5 innovations revolutionize real estate sector
Big data
Data is an invaluable source of information.
Applied in the real estate sector, they allow individuals and companies to make informed decisions about investing, managing and operating on the basis of this macro data analysis.
Big data can be used in proptech to provide information about property history, its cost, neighborhood details, mortgage payment calculation, and even to predict future reassessment taking into account different parameters.
Blockchain
Block building applications for the real estate industry are very diverse. Some companies implement it to process rental payments to eliminate intermediaries and reduce transaction costs.
Another example of the use of this technology is that used by ProntoPiso, which offers JLL blocking technology for home assessment. Because of this, information can be validated to third parties so that any user can be used in different processes requiring an official document such as mortgage demand, saving time and costs.
Virtual reality (VR) and augmented reality (AR)
RV and AR applications are served by a potential buyer who can see a complete property even when it is not yet built.
Virtual reality is a resource that allows buyers to fully enter the property and facilitate decision-making. There are companies specializing in providing 360-degree videos that let you know the way they will be home and will be a useful tool for increasing the number of closed operations.
Today, 70% of consumers see their doubts through the mobile device.
Chatbots' development has adapted to consumer habits, being WhataApp a new channel to communicate with companies. "Applied real estate, algorithm development and chatbot tool has enabled the user to get home value in two minutes and through mobile, a process that could take the analogue form lasting several weeks," said Jesus Perez Pico, CMO ProntoPiso, a company that launched a service to evaluate the online Chatbot housing form.
Drones
The drones can reach the upper floors of large buildings and can photograph areas of any surface, from coastal properties, which make the dream of future tenants, to the images of a single-family home and the neighborhood in which they are located.
The options are endless and all have helped realtors improve their business and offer potential buyers a panoramic and inspired area of land and property they will buy.