10 labor field startups 2021 fund raisers - 10 startups in the labor field that funds are committed to follow closely in 2021 - Since the start of the pandemic of coronavirus, the employment has been one of the areas most changes has struggled to adapt to the measures of containment of the virus and its economic impact, so that all workers could continue to perform their tasks in remote moved his office to his home, while in other sectors with the greatest need for physical presence in the workplace have been subject to suspensions or drastic changes in their activity.

The adaptation to the pandemic has meant a strong take-off for teleworking in Spain, which has caused profound changes in the dynamics of communication and in the pace of digital transformation in many companies, in the same way that new staff selection processes, flexible remuneration tools or talent retention techniques have changed to accommodate the new normal.

Startups have been key in this process, and not only because they have contributed to the creation of 6,000 new jobs during 2020 despite the coronavirus, as a study on the new generation of entrepreneurs recently presented by CaixaBank and IESE reveals, but also because several Spanish startups dedicated to the labor field have facilitated with their innovative proposals that many companies improve their work dynamics.

So, Onsite.fun, Noysi or Councibox have facilitated the communication and business meetings in remote beyond what is that tools like Zoom or Teams have been able to provide, other as Cobee, Payflow, or Hastee have helped introduce concepts such as remuneration or flexible benefits automated for employees, while examples such as Circular, Nailted, Hireflix, Factorial, or Erudit have innovated in recruitment or retention of talent and human resources management.

10 labor field startups 2021 fund raisers

This potential transformer has resulted in a greater interest on the part of investors, as evidenced by rounds of funding successful as the one that closed the Payflow in February, the Jobandtalent in January, the 15 million euros raised by Factorial in full pandemic in the greater round carried out in Spain during 2020, or the sale of Holded to the Norwegian company Visma, among others.

Looking ahead to this year, in which in the first 6 months investment in Spanish startups has already doubled the capital raised in 2020, has contacted investment funds that invest in this segment, such as TheVentureCity, Kibo Ventures, Lanai Partners, All Iron Ventures, Itnig or 4Founders Capital, to find out which Spanish startups in the workplace investors have on their radar for 2021, according to their criteria.

Payflow

What it does: Juan López highlights that it is a "fintech startup that allows to improve the way of receiving, advancing and fractioning salaries in the most efficient way possible to cover the different needs of employees”. For his part, Rubén Ferreiro says that " it offers a technological solution that allows employees to collect their earned salary quickly and digitally. For employees it is a tool to manage financial stress and for the company it has no impact on cash flow."
Why it's important now “" One thing that has clearly reminded us of this pandemic is that the well-being of the people who make up a team plays a key role, not just in a particular project but globally. Having more tools that contribute to the well-being of the team, especially in an increasingly competitive professional framework, is something worthy of being explored diligently," says Juan López, while Ferreiro points out that Payflow focuses on a global trend that is used repeatedly by 30% of employees in the United Kingdom or the US. "Financial stress is a recurring problem and Payflow comes at a very appropriate time offering a technological tool to deal with it. In addition, for companies, it is a way to attract and retain talent," adds the co-founder of Lanai Partners.

Hotmovs

What it does: "Antonio [González, the CEO of the startup] and the Hireflix team are doing a fantastic job in simplifying the interview process by making it asynchronous and video-based," says Fernando Dal Re.
Why it is important now: "Covid has made it more remote and Hireflix is an exceptional tool to make video interviews", highlights Jesús Monleón, while Bernat Farrero says that its potential is very important. "The opportunity is huge and they have the right equipment to make the most of it," says Fernando Dal Re.

10 labor field startups 2021 fund raisers

Circular

What it does: "Circular is defined as a collaborative recruitment platform for technical talent, acting as a marketplace between candidates and recruiters. The angle differential is the quality of the candidates on a large scale, since all the candidates can only join through recommendations made by other recruiters who are part of the platform," says Hugo Fernández-Mardomingo, while John Lopez says that it is a community that facilitate the recruitment "simple and efficient technical profiles of high quality.”
Why it matters now: “Technical talent is one of the most precious assets in a world in constant digital revolution, playing a key role in the progress of it. At the same time, however, it is one of the most scarce resources. Circular is significantly improving this situation at an ideal time, " says the manager of Kibo Venture. "Technical positions continue to be the most demanded in the labour market, both in Spain and internationally. The profile of software engineer is the most sought after in our country and the most demanded remotely worldwide. However, for recruiters, it is not so easy to cover all the available offer, and do so by ensuring the quality of the candidates. Circular becomes a unique solution for this current situation, as it allows companies to access a pool of high quality candidates, based on invitation-only, and candidates a facility and passivity that makes interview proposals as the platform recommends recruiters for their fit with the position. This generates organic growth dynamics, and network effects as the platform scales. In short, a win-win for recruiters and candidates, " explains the General Partner of All Iron Ventures.

Cobee

What it does: Rubén Ferreiro defines Cobee as a flexible compensation and social benefits management platform for companies and employees.
Why it's important now: "Employees increasingly value flexible pay and emotional pay. Companies need tools to generate more culture, support reconciliation and attract and retain talent. Cobee offers a solution 100% employee-centric that it differs from the other competitors as they can be used at any merchant, and the employee does not have to be recharged prior, it works as an advance of money from your payroll," says the co-founder of Lanai Partners, while Bernat Farrero recognize that they are "doing a good job on the topic of benefits for workers."

10 labor field startups 2021 fund raisers

Factorial

What he does: Farrero, in addition to founding Itnig, a fund dedicated to investing in startups, is also the co-founder of Factorial, and highlights that his is a hybrid model. "We are on the one hand operators of companies that we bundle from scratch and on the other we are an early-stage investment fund where we invest in early stages, such as Payflow or StockAgile," he explains. In terms of Factorial, explains that his role is "to provide tools to small and medium-sized enterprises with fewer than 1,000 workers to automate your entire management of the employees, from the communication to the documentation, the administration but also the pulse level more soft how is this people who are working in remote and does not have touch point constant with the company, offering the tools to understand how people are both level of performance as mental health and mood. In the end, what we try to do is eliminate the administrative function, we capture data where it did not exist before and we allow the managers of the companies, not only the C-level, the general management, but also all the different managers of the companies to work with the information of what is happening in their teams."
Why it is important now: "It is a company that has attracted more than 3,000 customers, first in Spain and now is opening new markets in the world, has raised more 20 million dollars with investors from Silicon Valley, Berlin, Sweden and Madrid and is growing a lot. The last round was with CRV, which is one of the first funds in the world, Silicon Valley, which is the fund of Hubspot and a lot of well-known companies; the previous one was Creandum, which is the first fund of european performance fund, a swede who is the investor of Spotify, of Klarna and unicorns that there has been in Europe, and also Point Nine and the K Fund in Spain," explains Bernat Farrero, noting that the shift to telework, and models for more flexible working, the information that it provides Hireflix is a must and one of the main causes of its growth, so that it stands out future rounds due to the interest of the market in this category.

Onsite.fun

What it does: "Onsite.fun is the event management tool designed for virtual companies, which allows members of any team to participate from any device, providing all the necessary functionalities to unite the teams", assures the partner of All Iron Ventures.
Why it's important now: "The work culture as we know it is changing at a great pace, and accelerated by the pandemic, many companies have been forced to adapt and change the habit of always being in the office. People are seeing the benefits of the new normal, travel habits, being closer to loved ones, and productivity levels have not been affected, on the contrary, in many cases, they have increased. However, people miss the sense of togetherness, collaboration, and participation that office connections and informal events allow, making it difficult to meet new colleagues, develop relationships, and build a sense of trust. Onsite.fun has set out to tackle this problem, and build an ecosystem that helps organizations and virtual teams develop personal connections that go beyond office hours."

10 labor field startups 2021 fund raisers

Nailted

What it does :" Tool to tap the team's work environment and collect anonymous feedback from the team. In addition, measures the eNPS (employee Net Promoted Score) that allows to measure the level of satisfaction of an employee with the company".
Why it is important now: "Retaining talent, in certain sectors that are growing abruptly is increasingly difficult, and maintaining an attractive work environment is fundamental for that pressing the state of satisfaction of the team and of each of its members is critical for companies and more especially now that companies have all or part of their team working remotely".

Erudite

What it does: "The way Erudit is already using cutting-edge technology with large international companies to help prevent employee burnout has enormous potential both to avoid rotations and costs for companies and to ensure workers realize their full potential."
Why it matters now: "Alejandro [Martínez, CEO and co-founder of Erudit] and Ricardo [Reyes, CTO of the startup and also co-founder] have been able to gather a lot of talent around a vision of the future of work that we are delighted to participate in since 2019."

10 labor field startups 2021 fund raisers

Kira

What it does: "Kira is a Spanish startup that operates in the field of mental and emotional well-being. The company is developing a platform that combines software tools with professional therapy, offering a comprehensive solution for companies to improve the mental and emotional situation of their employees. In addition, it allows companies to track, understand and act on specific situations creating an immediate impact on the overall productivity of their teams."
Why it is important now: "The workplace is being disrupted by various digital solutions, and we see a trend where organizations are incorporating attributes and services, which aim to facilitate management and improve the relationship between employers and employees. One of the areas in which traditionally there have been no solutions is related to the mental health of workers, when mood and emotional health significantly affect work results. Kira is positioned as a bridge between organizations, employees, and mental health professionals to provide a platform of emotional well-being within a framework of innovative, modern, and scalable through the use of new technologies that enrich the therapeutic process, they focus on the critical points of each case and provides business metrics anonymous and required that allow for better decision making.

Camillion

What he does: "Adrián [Doménech, the CEO of Camillion] is a serial entrepreneur who has used all his previous experience to launch a new app that I am sure will transform the way we communicate professionally in asynchronous, by video and from the mobile".
Why it's important now: "Camillion has the unique opportunity to be the primary communication tool for those sales teams that are all day selling out and stop little at the office."

10 labor field startups 2021 fund raisers