In the event that you are doing an expert SEO review for a genuine business, you will need to adopt the thought process of a Google Search Quality Rater AND a Google seek designer to give genuine long haul an incentive to a customer.
Google has a LONG rundown of specialized necessities it exhorts you meet, over every one of the things it lets you know NOT to do to enhance your site.
Meeting Google's specialized rules is no enchantment slug to progress – yet neglecting to meet them can affect your rankings over the long haul – and the odd specialized issue can very effect your whole site if took off over different pages.
The advantage of clinging to specialized rules is regularly a moment arrange advantage.
You don't get punished, or sifted, when others do. When others fall, you rise.
For the most part – singular specialized issues won't be the reason you have positioning issues, yet despite everything, they require tended to for any second request advantage they give.
When making a webpage for Google in 2017, you truly need to comprehend that Google has a not insignificant rundown of things it will check locales down for, and that is typically old-school search engine optimization strategies which are presently classed as 'webspam'.
On the other hand, destinations that are not discounted are not downgraded thus enhance in rankings. Destinations with higher rankings get more natural connections, and this procedure can glide an amazing page rapidly to the highest point of Google.
So – the sensible thing for any website admin is to NOT give Google ANY motivation to DEMOTE a webpage. Tick all the containers Google instruct you to tick.